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Why Use a Recruiter
Many major firms have experienced layoffs or implemented
hiring freezes, and unemployment rates have crept higher and
higher. Everywhere you go it seems like everyone is looking
for a job.
As a direct consequence, many corporate job sites are being
inundated with resumes. Well-known companies like Microsoft,
Intel, and Hewlett-Packard can receive upward of 50,000
resumes per month via their corporate job sites. For many
corporate recruiters the days of relying on paper resumes are
over, now that nearly everyone has access to computers and
the Internet.
A Smooth And Painless Process — On the Surface
The process of submitting resumes to corporate job sites
seems, on the surface, like an excellent one. From the
applicant's perspective, job postings are easy to find and
submitting a resume is cheap and inexpensive. The process is
relatively short, and most corporate sites allow applicants
to cut and paste their current resume, saving them a lot of
data entry time. There is no limit to the number of times a
candidate can submit their resume, so some candidates submit
multiple versions. Firms with advanced applicant tracking
systems send back automatic e-mails or postcard notices
acknowledging receipt of the resume and thanking the
applicant for their interest.
It's after the resume is submitted that the pain for the
candidate begins. For the most part, candidates cannot go to
the website to track the progress of their resume through the
system. They never get a note saying outright that their
resume will not be considered and why. Instead, applicants
wait with great hope for a follow-up email or call asking
them to come in for an interview. They wait because they
assume that the process offers them a reasonable chance to
get a job and because they rightfully assumed that recruiters
and managers were reading their resumes.
Unfortunately they often wait and wait and wait!
The Dirty Little Secret
The problem with this seemingly "perfect system" occurs when
you look more closely and find out that the odds of anyone
actually reading a given resume is often little more than
zero! As an "insider" I obviously cannot name the names of
specific corporations, but I know of several major firms
where literally no one is reviewing resumes from the
corporate job site at the current time.
Let's start out with a simple fact: Inside most major
corporations, no live person actually reads resumes. Instead
they are scanned into or entered directly into the candidate
database by the ATS. Most systems do nothing with the resumes
until they are specifically asked by a recruiter or manager
to sift through them for a particular job opening. Resumes
can sit in the database and literally never be read by an
actual human being.
Only if a recruiter or manager decides to search the database
after the hundreds of thousands of resumes are electronically
narrowed down to a manageable number (usually less than
hundred) is it possible for someone to actually "read" a
candidate's resume.
Why No One Is Reading Resumes
Few corporations will admit to the fact that no one is
reading the resumes submitted in good faith by applicants.
Even bringing up the topic causes recruiting managers to run
the other way. Any admission that resumes go unread would be
a PR nightmare. From the corporate perspective, no one
promised that they would read all resumes. Candidates "just
assume" that there is some reasonable chance of getting a job
through the existing corporate job site system.
Unfortunately, the actual odds of getting a job through many
corporate web sites approach that of winning the lottery.
There is no single cause for these pitiful odds, but some of
the major intervening factors include:
Cutbacks. Cutbacks in the corporate recruiting function have
been so dramatic that either no one is assigned or no one has
time to scan more than a small segment of the resumes
received each week. Recruiters who do search the database
generally do it only one day per week — and if a candidate's
resume didn't come in that day, it will probably be lost in
the volume of the thousands of resumes that will arrive
before the next search day.
Resume spamming. Resume spamming by applicants has become so
common that many recruiters and managers refuse to search the
database, since it contains numerous unqualified candidates
applying for jobs they have no skills for. After being burned
a few times, many recruiters and managers stick to referrals,
niche job boards, and other high quality tools. Yes this
means they actually abandon searching resumes that come into
the corporate website.
Keywords. Applicant tracking systems sort resumes primarily
based on the number of keywords in the resume. If candidates
fail to use the right keywords there is no chance their
resume will be read by a human being.
Hiring freezes. Most corporate hiring has been frozen or so
dramatically cutback that those who are searching for resumes
only look at the very narrow list of skills required by their
currently open jobs. This leaves most other resumes unread.
Since corporations don't announce hiring freezes on their
website, candidates have no way of knowing that when they
apply for a job the company has no intention of reading it at
that time.
Huge databases. The sheer volume of resumes is immense. Major
firms receive literally thousands of resumes on some days.
Since laws require companies to keep the resumes of
"applicants" for as long as two years, the size of a major
company's resume database can easily exceed one million
resumes. Since hiring managers refuse to look at thousands of
resumes, recruiters often scan the database only until they
find, say, 100 qualified resumes, and then they stop looking.
If resumes are sorted by the level of skills and experience,
unless you are a "super qualified" applicant, the odds of
getting your resume read are painfully low.
ABCs. If the resume scanning system sorts matches
alphabetically, the chances of someone with a name beginning
with "T" being found may be minuscule if the recruiter stops
after they get their 100 target resumes. Even if they search
some other way (other than starting with the "As") the odds
of any individuals resume being in that 100 selected for
further review in a resume database of one million resumes is
probably in the single digits.
Management time. Because the management ranks have also been
decimated by layoffs, most managers have little or no time to
search the database. As a result they rely on recruiters to
do it for them or they hire external search firms to avoid
the issue altogether.
Poor training. Some search engines are so complicated that
most managers and a large percentage of the recruiters never
even learn how to search the database. And since most
training has been limited, there is little chance that will
change in the immediate future.
Passive candidates. Because corporate recruiters are becoming
more educated, they often only limit their search to passive
candidates. Since by definition, if a candidate goes to a
corporate job site and posts their resume, they are
automatically an "active" candidate, odds are that the resume
is automatically being labeled as having a lower value.
Executive jobs. If candidates are applying for a higher-level
executive or technical job, the odds of the resume being read
on a corporate website actually are zero. This is because
most of those jobs are outsourced to executive search firms
that have their own databases and sources. Most executive
recruiters do not even have permission to search the
corporate database.
EEOC regulations. The current definition of "applicant" is
unclear, but most corporations are afraid that if they "read"
a resume then the person must automatically be considered as
an applicant for EEOC purposes. As a result, recruiters and
managers are reluctant to turn too many resumes into
"applicants."
While I am not proposing that corporations disclose all of
their little secrets to the general public, providing insight
into your actual process will help alleviate the anger and
maintain your desirability as an employer.
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Dr. John Sullivan (JohnS@sfsu.edu) is a well-known thought
leader in HR. He is a frequent speaker and advisor to Fortune
500 and Silicon Valley firms. Formerly the chief talent
officer for Agilent Technologies (the 43,000-employee HP
spin-off), he is now professor and head of the HR program at
San Francisco State University.
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