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Why Use a Recruiter
Many major firms have experienced layoffs or implemented hiring freezes, and
unemployment rates have crept higher and higher. Everywhere you go it seems
like everyone is looking for a job.
As a direct consequence, many corporate job sites are being inundated with
resumes. Well-known companies like Microsoft, Intel, and Hewlett-Packard can
receive upward of 50,000 resumes per month via their corporate job sites. For
many corporate recruiters the days of relying on paper resumes are over, now
that nearly everyone has access to computers and the Internet.
A Smooth And Painless Process — On the Surface
The process of submitting resumes to corporate job sites seems, on the surface,
like an excellent one. From the applicant's perspective, job postings are easy
to find and submitting a resume is cheap and inexpensive. The process is
relatively short, and most corporate sites allow applicants to cut and paste
their current resume, saving them a lot of data entry time. There is no limit
to the number of times a candidate can submit their resume, so some candidates
submit multiple versions. Firms with advanced applicant tracking systems send
back automatic e-mails or postcard notices acknowledging receipt of the resume
and thanking the applicant for their interest.
It's after the resume is submitted that the pain for the candidate begins. For
the most part, candidates cannot go to the website to track the progress of
their resume through the system. They never get a note saying outright that
their resume will not be considered and why. Instead, applicants wait with
great hope for a follow-up email or call asking them to come in for an
interview. They wait because they assume that the process offers them a
reasonable chance to get a job and because they rightfully assumed that
recruiters and managers were reading their resumes.
Unfortunately they often wait and wait and wait!
The Dirty Little Secret
The problem with this seemingly "perfect system" occurs when you look
more closely and find out that the odds of anyone actually reading a given
resume is often little more than zero! As an "insider" I obviously
cannot name the names of specific corporations, but I know of several major
firms where literally no one is reviewing resumes from the corporate job site
at the current time.
Let's start out with a simple fact: Inside most major corporations, no live
person actually reads resumes. Instead they are scanned into or entered
directly into the candidate database by the ATS. Most systems do nothing with
the resumes until they are specifically asked by a recruiter or manager to sift
through them for a particular job opening. Resumes can sit in the database and
literally never be read by an actual human being.
Only if a recruiter or manager decides to search the database after the
hundreds of thousands of resumes are electronically narrowed down to a
manageable number (usually less than hundred) is it possible for someone to
actually "read" a candidate's resume.
Why No One Is Reading Resumes
Few corporations will admit to the fact that no one is reading the resumes
submitted in good faith by applicants. Even bringing up the topic causes
recruiting managers to run the other way. Any admission that resumes go unread
would be a PR nightmare. From the corporate perspective, no one promised that
they would read all resumes. Candidates "just assume" that there is
some reasonable chance of getting a job through the existing corporate job site
system.
Unfortunately, the actual odds of getting a job through many corporate web
sites approach that of winning the lottery. There is no single cause for these
pitiful odds, but some of the major intervening factors include:
Cutbacks. Cutbacks in the corporate recruiting function have been so dramatic
that either no one is assigned or no one has time to scan more than a small
segment of the resumes received each week. Recruiters who do search the
database generally do it only one day per week — and if a candidate's resume
didn't come in that day, it will probably be lost in the volume of the
thousands of resumes that will arrive before the next search day.
Resume spamming. Resume spamming by applicants has become so common that many
recruiters and managers refuse to search the database, since it contains
numerous unqualified candidates applying for jobs they have no skills for.
After being burned a few times, many recruiters and managers stick to
referrals, niche job boards, and other high quality tools. Yes this means they
actually abandon searching resumes that come into the corporate website.
Keywords. Applicant tracking systems sort resumes primarily based on the number
of keywords in the resume. If candidates fail to use the right keywords there
is no chance their resume will be read by a human being.
Hiring freezes. Most corporate hiring has been frozen or so dramatically
cutback that those who are searching for resumes only look at the very narrow
list of skills required by their currently open jobs. This leaves most other
resumes unread. Since corporations don't announce hiring freezes on their
website, candidates have no way of knowing that when they apply for a job the
company has no intention of reading it at that time.
Huge databases. The sheer volume of resumes is immense. Major firms receive
literally thousands of resumes on some days. Since laws require companies to
keep the resumes of "applicants" for as long as two years, the size
of a major company's resume database can easily exceed one million resumes.
Since hiring managers refuse to look at thousands of resumes, recruiters often
scan the database only until they find, say, 100 qualified resumes, and then
they stop looking. If resumes are sorted by the level of skills and experience,
unless you are a "super qualified" applicant, the odds of getting
your resume read are painfully low.
ABCs. If the resume scanning system sorts matches alphabetically, the chances
of someone with a name beginning with "T" being found may be
minuscule if the recruiter stops after they get their 100 target resumes. Even
if they search some other way (other than starting with the "As") the
odds of any individuals resume being in that 100 selected for further review in
a resume database of one million resumes is probably in the single digits.
Management time. Because the management ranks have also been decimated by
layoffs, most managers have little or no time to search the database. As a
result they rely on recruiters to do it for them or they hire external search
firms to avoid the issue altogether.
Poor training. Some search engines are so complicated that most managers and a
large percentage of the recruiters never even learn how to search the database.
And since most training has been limited, there is little chance that will
change in the immediate future.
Passive candidates. Because corporate recruiters are becoming more educated,
they often only limit their search to passive candidates. Since by definition,
if a candidate goes to a corporate job site and posts their resume, they are
automatically an "active" candidate, odds are that the resume is
automatically being labeled as having a lower value.
Executive jobs. If candidates are applying for a higher-level executive or
technical job, the odds of the resume being read on a corporate website
actually are zero. This is because most of those jobs are outsourced to
executive search firms that have their own databases and sources. Most
executive recruiters do not even have permission to search the corporate
database.
EEOC regulations. The current definition of "applicant" is unclear,
but most corporations are afraid that if they "read" a resume then
the person must automatically be considered as an applicant for EEOC purposes.
As a result, recruiters and managers are reluctant to turn too many resumes
into "applicants."
While I am not proposing that corporations disclose all of their little secrets
to the general public, providing insight into your actual process will help
alleviate the anger and maintain your desirability as an employer.
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Dr. John Sullivan (JohnS@sfsu.edu) is a
well-known thought leader in HR. He is a frequent speaker and advisor to
Fortune 500 and Silicon Valley firms. Formerly the chief talent officer for
Agilent Technologies (the 43,000-employee HP spin-off), he is now professor and
head of the HR program at San Francisco State University.
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